The strip mirrors the style of the 2017-18 home and away shirts but will be Molten Orange and Cool Navy in colour, which are British Steel’s brand colours.
Saturday’s fixture has been dedicated as a British Steel Family Day, with family members of British Steel employees involved in the match day as flagbearers, in addition to a mascot. Volunteers will also be collecting donations for British Steel’s Community Partner, Lindsey Lodge Hospice.
British Steel Deputy CEO Paul Martin said: “This limited edition kit has been exclusively designed by ourselves to reflect our strong British Steel identity.
“Our award-winning brand, which was developed in consultation with our employees, was launched in June 2016.
“Our Molten Orange and Cool Navy colours reflect the vibrancy of our fresh new brand and the high quality and professionalism of our people and products.
“We’re proud to have worked with Scunthorpe United Football Club as their Main Club Partner to create this kit, which showcases a brand with British Steel values at its heart.
“We hope it brings the Iron luck against the Millers at the weekend.”
Scunthorpe United’s Chief Executive Officer, James Rodwell, said: “To coincide with the British Steel Family Day, we wanted to celebrate the partnership by wearing a special edition third kit in their fantastic, vibrant, Molten Orange and Cool Navy colours for this game.
“We’re delighted to be working in partnership with them and we hope that everyone at the game associated with British Steel has a great day at Glanford Park.”
The club have been able to make a limited number of the shirts available to purchase from the Scunthorpe United store in person or online at sufcshop.com. These will go on sale from 8.30am on Thursday 8th February. Priced at £39.95 for adults and £34.95 for junior sizes, the shirts will be available in sizes Small to 2XL in adult sizes and also in Age 8 or Age 12 in junior sizes. There will be 175 shirts available in total over the sizes.
The match worn shirts will also be auctioned off at a later date to raise money for British Steel’s chosen charity, Lindsey Lodge Hospice with full details announced later in the season.
